Not to be sneezed at (reprise)

The same material used to manufacture Kleenex was also used by field doctors and nurses as a sterile dressing in the early 1940s.

The character 'Little LuLu' was adopted from the Saturday Evening Post, where she spent her time reminding Americans to conserve to support the war effort. By 1949 'Little LuLu' has become a brand icon and finds herself on one of the largest billboards ever to grace Times Square.