Sunday, June 12, 2005

So Now You Know

Americans began making playing cards around 1800. Yankee ingenuity soon invented or adopted practical refinements: double-headed court cards (to avoid the nuisance of turning the figure upright), varnished surfaces (for durability and smoothness in shuffling), indexes (the identifying marks placed in the cards’ borders or corners), and rounded corners (which avoid the wear that card players inflict on square corners).

Americans also invented the Joker. It originated around 1870 and was inscribed as the "Best Bower," the highest card in the game of Euchre. Since the game was sometimes called "Juker," it is thought that the Best Bower card might have been referred to as the "Juker card" which eventually evolved into "Joker." By the 1880s, certainly, the card had come to depict a jocular imp, jester or clown. Many other images were also used, especially as Jokers became vehicles for social satire and commercial advertising. Similarly, the backs of cards were used to promote ideas, products and services, and to depict famous landmarks, events — and even fads.

During this same period, cycling — on unicycles, bicycles, and tricycles — was taking the country by storm. It was also in the latter part of the decade that Russell & Morgan, the forerunners of the United States Playing Card Company, decided to produce a line of cards of the highest quality. Employees were asked to suggest an attractive name for the new product, and a printer, "Gus" Berens, offered "Bicycle." His idea was enthusiastically accepted, and the Rider Back made its debut in 1887. Since then, while the Bicycle brand has featured dozens of different designs, the Rider Back has never gone out of production.