Marketing 101

Priced at $23, the Cellphone Flask looks like a great way to have a few shots of booze hang from your belt in its genuine leather case. With your real phone on the other hip, you'll look like the total geek or important executive - granted it might be a staggering geek or executive. Of course, you might end up like a total freak if you are forced to explain that it's a new model Motorola with "all metal everything" as you are being frisked by the local constabulary.