Marketing 101

Casio plans to introduce two varaints of the waterproof DVD player ‘DV-900W’ (9? LCD) and ‘DV-700W’ (7? LCD). The screen has a resolution of 480×324, stereo speakers have a output of 1W x 2Ch. The DVD player can play a variety of discs DVD movies, Recorded DVD±R/RW, CD-R/W, in MP3/WMA and JPEG formats. It has Zoom (1/3, 1/2, 2, 3 and 4), Repeat playback. It has a Dolby digital decorder and preset equalizer. It also has a build in analog TV tuner and a Remote control which is again Waterproof. The Lithium Ion battery lasts for almost 3 hours 15 minutes with a full charge of 5 hours. The ‘DV-900W’ weighs 1830 grams and ‘DV-700W’ weighs 1800 grams. They will be available from September 29th.