Wednesday, April 11, 2007

News from all over - UK

In the United Kingdom, the act of wandering aimlessly through the Web's endless hyperlinks is now known as "wilfing" (What Was I Looking For). According to a British market research firm, wilfing is becoming a national epidemic. In a survey of 2,412 adults across the country, YouGov PLC found that more than two-thirds of UK Internet surfers admit to at least an occasional wilf, and nearly one quarter estimate that they wilf more than 30 per cent of the time they're online. That's the equivalent of two full workdays every month.

The survey was sponsored by moneysupermarket.com, a price-comparison Web site that no doubt was pleased with the news that shopping sites are the biggest cause of wilfing, followed closely by news and travel sites.

Source