BBB Pulp Pick - Doesn't look like a Calabash

Lots of actors profited from advertising cigarettes especially in the 40s and 50s. In this ad, there is a not-so-subtle reference to Basil Rathbone's portrayal of Sherlock Holmes. Actually, Sherlock didn't limit his tobacco intake to pipes. Consider this from The Hound of the Baskervilles,

"Really, Watson, you excel yourself," said Holmes, pushing back his chair and lighting a cigarette.