News from all over - Mississauga
Beverage maker Cott has announced plans to pitch products to pooches with a new line of flavoured vitamin water called Fortifido. The Mississauga, Ont-based company made the announcement Monday in a presentation to investors in Tampa, Fla., noting that the pet industry is valued at $40 billion in the U.S.
The water, which is expected to be priced between $1.49 and $1.99, will make its official debut at the Global Pet Expo in San Diego later this week. The water fortified with calcium and zinc will be sold in flavours including peanut butter, spearmint, zinc and lemongrass and touted for its bone-strengthening and healthy skin properties.
Cott, which has struggled with flagging sales of carbonated beverages, also announced plans to emphasize its bottled water and energy drinks products.
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The water, which is expected to be priced between $1.49 and $1.99, will make its official debut at the Global Pet Expo in San Diego later this week. The water fortified with calcium and zinc will be sold in flavours including peanut butter, spearmint, zinc and lemongrass and touted for its bone-strengthening and healthy skin properties.
Cott, which has struggled with flagging sales of carbonated beverages, also announced plans to emphasize its bottled water and energy drinks products.
Source
