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The Gourmet Impressions Roller and Stamper are award-winning kitchen tools that are nothing less than revolutionary. Chef Pizzal demonstrates beautifully on video. In seconds, anyone can now easily and quickly turn a vast variety of 40+ foods including pizzas, cheeses, breads, melons, vegetables, potatoes, and cookies into edible messages, and hopefully in good taste. In fact, CEO Rich Errera trademarked the company's motto ‘Tasty Smiles’ which embossed foods, called ‘pizzals'(pronounced 'pit-zells') are meant to evoke.