Today in History - 1950

Beat the Clock began airing Thursday nights on CBS, running 45 minutes with no commercials. Even the show's intro was austere; no theme song, just a shot of the clock ticking off the seconds, as announcer Bern Bennett would say, "It's time for America's favorite party game, "BEAT THE CLOCK..." and then introduce Bud Collyer. The show was telecast from the Maxine Elliott Theater (Studio 51).