Today in History - 1911

Procter & Gamble Company of Cincinnati, Ohio introduce Crisco as an economical alternative to animal fats and butter. To emphasize the purity of the product within, the Crisco can came inside an additional, removable over-wrap of white paper. Crisco, the first solidified shortening product made entirely of vegetable oil, was the result of hydrogenation, a new process that produced shortening that would stay in solid form year-round, regardless of temperature..