BBB Destination - Las Vegas
Town Square Las Vegas offers "Norman Rockwell Holidays," in which several of the artist's iconic holiday-themed covers are turned into life-size, 3-D displays. "It's a really unique concept that we're thrilled to be able to bring to Town Square Las Vegas," says Vicki Rousseau, Town Square's marketing director.
The new center, which offers dining, shopping and outdoor strolling, is "designed to be a gathering place and focal point" for valley residents, she says. "So when we looked at what holiday decor would fit -- what the overall theme of the project was -- I don't think you can get any more American or town-squarish than Norman Rockwell."
The project's developers, Turnberry Associates and Centra Properties, enlisted The Becker Group, a Baltimore-based marketing and design firm, to create the exhibit. The company took several of Rockwell's now-iconic holiday covers for The Saturday Evening Post and Country Gentlemen magazine -- including "Santa and His Helpers" from 1922, "Santa Reading Mail" from 1935 and "Grandfather and Boy on Rocking Horse" from 1933 -- and fashioned them into life-size replicas.
Then, Rousseau says, an interactive component was added to the each display. In addition to reading about the painting -- when it was completed, what Rockwell said about it and the like -- viewers can press a button and hear an audio summary that offers a cultural context to each painting.
In addition, featured in a 30-by-30-foot "Santa House" designed to be reminiscent of Rockwell's studio is a 3-D representation of "Triple Self-Portrait," the famous painting of Rockwell at an easel, painting his own portrait with the help of a mirror.
The new center, which offers dining, shopping and outdoor strolling, is "designed to be a gathering place and focal point" for valley residents, she says. "So when we looked at what holiday decor would fit -- what the overall theme of the project was -- I don't think you can get any more American or town-squarish than Norman Rockwell."
The project's developers, Turnberry Associates and Centra Properties, enlisted The Becker Group, a Baltimore-based marketing and design firm, to create the exhibit. The company took several of Rockwell's now-iconic holiday covers for The Saturday Evening Post and Country Gentlemen magazine -- including "Santa and His Helpers" from 1922, "Santa Reading Mail" from 1935 and "Grandfather and Boy on Rocking Horse" from 1933 -- and fashioned them into life-size replicas.
Then, Rousseau says, an interactive component was added to the each display. In addition to reading about the painting -- when it was completed, what Rockwell said about it and the like -- viewers can press a button and hear an audio summary that offers a cultural context to each painting.
In addition, featured in a 30-by-30-foot "Santa House" designed to be reminiscent of Rockwell's studio is a 3-D representation of "Triple Self-Portrait," the famous painting of Rockwell at an easel, painting his own portrait with the help of a mirror.
